An integrated solution to manage a family’s financial needs and aspirations in a highly personalised manner.

What is Family Office

A Family Office is a solution to seamlessly manage the financial affairs of a high net-worth family. Once the wealth/ assets of a family grow beyond a point, it becomes critical to put in place a strategic plan to manage the family’s personal assets, much like a CFO managing the business assets, ensuring their deployment in complete alignment with the family’s long term objectives.


A Family Office, which could be in-house or outsourced, works on behalf of the family, striving to provide a framework for achieving the family’s financial aspirations. At the same time, it helps streamline and harmonise the family’s relationship with the businesses it owns and controls, putting forth clearly, the family’s collective vision to various stakeholders like family members, shareholders, employees, suppliers, agencies, and to the world at large. In other words, a Family Office is a strategic tool in the hands of a patriarch, in being able to manage the tightrope act of balancing the family’s needs with that of the business.

Family Office

The Need for Family Office

Typically, for most business families the family wealth is locked up in companies founded by them (listed or unlisted). In certain stage of their evolution, business families realise the virtues of separating personal from professional and to not to have all their eggs in one basket. Moreover, the younger generation may be keen to embark on new-age ventures as a departure from continuing in the traditional businesses owned and controlled by the family. Furthermore, family investing habits may undergo a change, moving away from hard assets like real estate and gold and investing into financial assets, start-ups, global assets and other sophisticated categories. A Family Office provides a ring-side view to the family, empowering it to control their personal financial matters, proactively, seamlessly and efficiently.

In our experience, ideas and investment opportunities are aplenty and chasing them reactively, without a plan, produces sub-optimal results. A Family Office is exactly the solution to such real life challenges faced by a number of families we come across. Besides, family separations, sale of businesses and generational changes accelerate the need for a systematic approach to manage issues like preserving, enhancing and passing on the family wealth. A Family Office, hence, is a customised solution, tailored to the needs of the family being served, taking into account their specific circumstances. Because within a family, the needs of a teenager are very different from an octogenarian, for instance, and a Family Office can help identify the needs of and establishing a plan for each of the family members effectively.

A Family Office should

  • be a ‘generalist’ in approach (just like a general physician)
  • have a ‘no conflict of interest’ model (ensures complete interest alignment)
  • pursue ‘open architecture’ (engenders unbiased advise)

“The Family serves the business. Neither will do well if the business is run to serve the family” … Peter Drucker